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The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright
TextoIdioma: Inglés Detalles de publicación: New Jersey : Wharton School, c2005Descripción: xxx, 237 p. : il., dibISBN: - 0131860828
Contenidos:
1. The new breed of innovator -- 2. Pragmatic innovation -- 3. The art and science of business -- 4. Identifying today's trends for tomorrow's innovations -- 5. Design for desire -- 6. The powers of stakeholders -- 7. B to B innovation -- 8. Making decisions for profit -- 9. A process for product innovation -- 10. Creating a blanket of IP to protect your brand from elements -- 11. To hire consultants or build internally -- Epilogue. The powers of innovations.
| Tipo de ítem | Biblioteca actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|
Libros
|
Centro de Documentación - Biblioteca "Prof. Arq. Manuel Ignacio Net" FADU - UBA | Disponible | 37155 |
Table of contents: p. ix-xii.
Foreword / Keith H. Hammonds: p. xiii-xv.
Preface : what to expect from this book: p. xxi-xxviii.
Index: p. 233-237.
1. The new breed of innovator -- 2. Pragmatic innovation -- 3. The art and science of business -- 4. Identifying today's trends for tomorrow's innovations -- 5. Design for desire -- 6. The powers of stakeholders -- 7. B to B innovation -- 8. Making decisions for profit -- 9. A process for product innovation -- 10. Creating a blanket of IP to protect your brand from elements -- 11. To hire consultants or build internally -- Epilogue. The powers of innovations.
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